ad Campaign
The Breakfast is neither dating nor a networking app. It is a human app. That was a key message of the app's new launch campaign in the US market.
We love meeting new people, but today it often feels like a job interview. All social apps are forcing us to choose whether we are dating or networking. At The Breakfast, we believe that it works the other way round — you get a chance to meet someone new, and then it might work as a friendship, a business partnership, a love story, or simply a good conversation. We believe in chances, not matches.
Client — The Breakfast
Co-founder — Eteri Saneblidze
Co-founder, art-director — Liza Oreshkina
Creative Director & Copywriter — Anya Goncharova
Videographer — Lisa Zui
Sound — Jan Wangesslen