LABA. FASHION FOR THE SMART ONES

BRAND STRATEGY + AD CAMPAIGN
«Fashion for the smart ones» is a manifesto of the online educational platform LABA.
LABA is the cream of the crop of the Ukrainian online education market. The platform focuses on bringing in top talents to create the best online courses.

LABA students are neither «creative class» nor trendsetters. They are typical white-collar workers, small and big business owners. Every day they get their work done properly, and that's what they do the best. Some people call them nerds, but they are the core of the country's economy. They strive to be better; we appreciate that and help them quench their thirst for knowledge.

«Fashion for the smart ones» is our inspiring message to all nerds and smarty pants out there. Keep doing it, guys!
TEAM
Client — LABA
Chief Marketing Officer — Inna Chut
Co-owner — Andrey Gajdut
Co-owner — Eugene Feldman

Creative Director & Copywriter — Anna Goncharova
Service Director — Anastasiia Havryliuk
Production — tvlab & Hype
Director — Oleg Trofim
DOP — Lena Chekhovskaya
Executive Producer — Sasha Khmyrov
Producer — Yana Teranis
Head of Post Production — Max Zadorozhnyi
Post Production Producer — Ivanova Daria, Aleksandr Troschilo
Editor — Yurii Karikh
Music — Savva Rozanov (Monoleak)
VFX Producer — Elena Mas
VFX Supervisor — Vasil Goncharov