Up until now, their brand story revolved exclusively around their product. It is high time to talk not about themselves, but their gorgeous audience — modern Ukrainian women.
Like Ukraine itself, a Ukrainian woman has found herself stuck with one foot in Europe, and the other one is in a traditional society. She is wearing a snicker and high heels at once. She is already a successful businesswoman, though still a femme fatale.
She cares about feminism as well as about her household. Ukrainian woman is two times a woman. Being under 30, with her perfect manicure, she runs her own business and cooks a three-course meal every night. Nothing is impossible for her, and yet her mind is haunted by countless doubts.